![]() These emails can boost engagement and make your brand feel personally interested in the readers. ![]() This can keep you top-of-mind, share specials, describe upcoming events, or spread company news. From there, you send a message to your existing or potential customers, advocating for your brand. Several email service providers allow low volume emailers to use their services free of charge. Email marketing allows you to communicate directly with your site visitors often for free. Often under-appreciated, email marketing campaigns provide an important channel for regular customer engagement. Video content boasts such strong and immediate engagement that virtually any subject can get views and drive traffic to your site. Share your company culture, demonstrate a new product, talk about the value of your service, or make a full-blown commercial. And, you can make videos about virtually anything. Given its incredible reach and ease of use, failing to use YouTube makes no sense for companies trying to drive traffic to their sites. Moreover, uploading and editing videos has become increasingly simple with YouTube’s video editor built right into the site. Virtually everybody that has a mobile device has a perfectly adequate video camera in their pockets all the time. Plus, many people go directly to YouTube whenever they want to learn about something, skipping Google, Bing, or Yahoo! all together. Thus, a frequently viewed video on how to change a tire may easily appear much higher on search results than a written description of the same topic. Yet, because of its relationship with Google, YouTube video content appears in many search results ahead of other, more traditional written content. It is not, strictly speaking, a search engine, but rather a video hosting site. Post VideosĪ few years ago, YouTube became, by some measures, the second largest search engine in the world. It can be the foundation of your entire marketing push, informing and facilitating every other element. Do a press release and simultaneously post it in your blog.Īs you can see, a blog can work in conjunction with almost every other item on this list. A few recent articles can serve as the foundation for a periodic newsletter email campaign. Best of all, a well-executed blog helps to establish a brand’s knowledge, expertise, and credibility. It can be the place where you embed your YouTube videos. It can announce new products and services, comment on recent events, and inform and educate visitors. Blogging can serve as the basis for regular social media updates. This includes providing a platform for keywords, lots of content, and a means to engage with site visitors. Blogging hits many of the components in modern SEO best practices. Of all the activities one can do to drive additional traffic to a website, few are more effective than blogging. Here are ten of the best free ways to start marketing your website. As a result, there are many ways to market a website that are either free or very inexpensive. Yet, once it is built, how do you get actual visitors? Will it cost money to get a site noticed?įortunately, the digital age has made the number of channels for advertising greater than ever before. These are the steps most people think about when setting up their website. ![]() Finding the right domain name, choosing a design, and figuring out a compelling user experience.
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